Boll and Branch, New Jersey, USA, https://www.bollandbranch.com, is a premium bedding and sheet e-commerce retailer with a fast-growing online business had the need for a better data-driven business decision-making approach. Existing BigQuery based data mart had limited scope and capabilities. The need for a comprehensive Enterprise Data Warehousing solution has been identified.
Myers-Holum Inc. led the Enterprise Data Warehousing implementation for Boll and Branch using Google Cloud Platform serverless technologies. Data was landed daily directly into BigQuery from multiple SaaS operational systems such as Netsuite, Shopify, Zendesk, Iterable using stitch.com serverless platform, as well as directly from Segment audience tracking system. Monthly data files from 3rd party providers were being landed onto Google Cloud Storage. Cloud Scheduler, Cloud Functions, and BigQuery SQL were used to serverlessly process landed data into staging, consolidated, prepared layers. Data Studio dashboards were implemented to show analytical reports. Dimensional data modeling techniques were applied to build the consolidated layer with multiple fact, type 1 and type 2 slowly changing dimension tables.
With the new Enterprise Data Warehouse in place Boll and Branch was able to get additional and deeper insights into business performance and plan for continued growth.