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INDUSTRIES
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Hospitality & Restaurants
Myers-Holum works with industry-leading restaurants and hospitality companies to reduce their costs, improve customer service, maintain customer loyalty, grow revenue and attain competitive differentiation on both tactical and strategic levels by implementing modern ERP solutions.
One of the first data domains the restaurants and the hospitality industry typically look to address is the Customer Domain (a 360 degree view of customer).
Our work with “Knowing Your Customer” has included special focus on such areas as:
Customer segmentation
Customer value scoring
Preference models – used to drive marketing efforts via the campaign management system
Integrating email marketing results and landing page click-stream information back into the customer profile.
We are also one of the first firms to implement a unified property/product model that manages and links the property assets with the merchandising of those assets via product definition.
This solution supports such concepts as:
Room packages
Bundling with other services
Specific room selection and split stays (multiple
properties as one product)
properties as one product)
In addition to Customer, we have experience implementing our hospitality industry data models for:
Reservation
Employee
Property
Product and Points accounting
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Ste. 217
New York, NY 10016
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